Website Before

The website required a Corporate Identity, layout, UX, UI and content hierarchy redesign. Technology-wise, a new CMS was selected and implemented and we were required to preserve the existing authentication.

Information Architecture

The first step, IA, creates a birds eye view of all the content, categories and requirements for the site. Here we redefined the taxonomy to ensure usability when navigating the site.

Wireframe and User Journey Strategy

The next step was to create low-fidelity wireframes of each page and the different user journeys that we needed to design for. Here we gathered user feedback and insights.

Wireframe to Mock Up

High fidelity wireframe mock ups for each page were handed to our UI Design Department. These went through user testing and were then presented to the CEO for final approval.

Responsive Website Design

The final product was a revamped website on a new CMS. Design was optimized and the CMS was customized so that Marketing could edit and create pages without the need for development.

Loan Magic App Design and Launch

A B2C app redesign and launch. We also needed a portal for our B2B clients to manage the app for their consumers.

B2B SaaS Platform Redesign

The application redesign project was a complete design and usability revamp and included migration to a new code base.