Logistics App Website Design and Delivery
The client approached AZRA with a need for the design and development of a logistics app website . The goal of the website was to effectively present the company's product to their target audience in a clean and easily understandable manner.
Problem Statement
The trucking industry currently lacks advanced technology, particularly in truck inspections, which are primarily done on paper. This manual process makes it difficult to manage and gain insights from the data. The problem being solved is to introduce a digital solution to transform truck inspections and improve efficiency within the industry.
Industry
Logistics industry
What We Did
Wireframing
1 Dedicated UX Resource
User Journeys
1 Dedicated UX Resource
User Personas
1 Dedicated UX Resource
High Fidelity Designs
1 Dedicated UI Resource
Interactive Prototyping
1 Part-time UI Designer with Motion Design skills
Strategy and Approach
Our strategy involved conducting industry research and user interviews to understand the needs and preferences of truckers and company owners.
By gathering valuable insights, we aimed to create a website that effectively showcased the product's value proposition.
The approach included wireframing, structuring the messaging, highlighting key features, incorporating testimonials, and providing FAQs to address potential customer inquiries.
Target Audience
The target audience for the product is comprised of small and large trucking company owners who seek to optimize workflow, monitor truck status in real-time, and analyze data at scale.
The website aimed to cater to their needs and demonstrate the benefits of the product.
Design & Development Approach
The design approach prioritized a clean and modern aesthetic with ample white space. Custom graphics and illustrations were created to showcase the application and reflect the truckers' and managers' working process.
This visual approach aimed to make the information easily readable and understandable. Through testing with the target audience, positive results were obtained.
Upon completing the design phase, the website underwent development using JavaScript-based frameworks. Features such as load-in animations, parallax effects on scroll, and site-wide navigation were incorporated to enhance user experience.
Outcome
The end result was a clean, modern, and optimized website that effectively presented the new product to potential customers. Both desktop and mobile versions were developed to ensure compatibility across devices.
The website also facilitated direct plan purchases, enabling visitors to become customers.
The project involved industry research, user interviews, UX/UI design, motion design, copywriting, and front-end development.
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