Product Strategy

Our team works with you to develop a prioritization framework and set goals that align with your business objectives. We will develop and implement an estimation process based on resource plans, release strategy and target launch dates. Most importantly, we will monitor progress and adapt the roadmap according to feedback or changes in business needs.

Our team will help you generate and refine new product ideas. We’ll conduct in-depth research to identify market trends and analyze competition to validate. Finally, we will test and iterate on concepts through user feedback and focus groups.

We’ll analyze your competitors pricing strategy to help optimize your own. We will also help you identify your product’s unique value proposition to establish a pricing strategy that aligns with your company’s objectives.

We’ll help you plan and execute a memorable product or new capability launch that includes internal communication, training and documentation as well as customer and market messaging. We’ll work with Marketing to design and run effective social media campaigns that highlight the value of new features and capabilities.

We will help you develop product processes that scale. We’ll start with implementing a methodology to build, prioritize and maintain a roadmap and assist you in developing an execution process that can be effectively measured for optimal outcomes. We’ll evaluate your team, help you build a team or provide additional training to your existing team.

We’ll help manage the product backlog from prioritization to delivery. We’ll define value driven use cases, develop a release strategy and always include key stakeholders in the decision making. We’ll establish a strong communication strategy to ensure the company is aligned around ‘what is coming’ and ‘when’.