SaaS AI Company Wanted to Integrate New Acquisitions Into a Single Platform
In this case study, we explore the challenges faced by a SaaS AI company that had acquired multiple smaller software companies, resulting in a lack of a cohesive product and go-to-market strategy.
The approach taken involved developing a detailed implementation strategy to replatform key capabilities, prioritizing features based on customer feedback and usage.
The outcome of this approach led to seamless integration for customers, an expanded product offering, enhanced technological capabilities, and significant cost savings by consolidating platforms. The detailed project plan was executed successfully, enabling the company to enter the market earlier than anticipated.
Problem Statement
A SaaS AI company focused on promotion solutions had acquired several smaller software companies. The companies provided complementary applications but the acquirer lacked a cohesive product and go to market strategy.
Industry
Retail Technology
What We Did
GTM Strategy
1 Dedicated Product Strategy Resource
User Journeys
1 Dedicated UX Resource
User Personas
1 Dedicated UX Resource
High Fidelity Designs
1 Dedicated UI Resource
Release Strategy
1 Dedicated Product Strategy Resource
Strategy and Approach
We developed a detailed implementation strategy to replatform the highest valued capabilities into a seamless end-to-end solution for end users.
We evaluated and prioritized features based on customer feedback and usage.
Outcome
We helped the company achieve seamless integration for it's customers, expand its product offering and enhance its technological capabilities.
We also reduced the need to maintain multiple platforms whereby providing significant cost savings to the company.
Our detailed project plan was executed on time and on budget enabling the customer to go to market earlier than anticipated.
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