Predictive Brand Analytics SaaS Company Struggles to Understand User Engagement

Problem Statement

The client was not sure how often users were engaging with the platform as well as where, in the platform, users spent most of their time. Additionally, the client hoped to measure the success of new features based on engagement to enable improvements when necessary.

Industry

Brand Management

B2B SaaS App

What We Did

Product Analytics and Reporting Strategy

1 Dedicated Product Strategy Resource

Product Analytics Platform Selection

1 Dedicated Analytics Resource

Product Analytics Platform Implementation

1 Part-Time Analytics Resource

Strategy, Approach & Outcome

Our approach involved understanding the requirements of all internal stakeholders including customer success, product management, executives, and board members. We facilitated vendor sessions to understand ‘the art of the possibility’ and ultimately developed a final scorecard concept.

Next, we identified the best analytics platform to meet our clients requirements, timeline and budget. Upon finalizing the contract, we worked with engineering to implement the platform.

Finally, we configured and distributed scorecards for the appropriate stakeholders and trained our client to ensure changes could be addressed easily in the future.

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