Product Strategy
In today's fiercely competitive market, companies face a myriad of obstacles, from identifying customer needs and aligning product visions to optimizing resource allocation and staying ahead of disruptive technologies. Navigating these complexities requires a comprehensive approach and expert guidance. That's where we come in. Our team of seasoned product strategists and experienced product managers is dedicated to partnering with companies to overcome these hurdles and drive their success. With our in-depth market research, strategic planning, and agile execution, we empower businesses to develop innovative products, seize market opportunities, and gain a sustainable competitive edge. Whether you are seeking to launch a groundbreaking new product or revitalize your existing offerings, our tailored solutions will streamline your product development lifecycle, enhance customer experiences, and maximize ROI. Let us be your trusted partner in shaping the future of your products and achieving your business objectives.
Services Offered
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Develop Scalable Product Processes and Measurement Tools
We will help you develop product processes that scale. We’ll start with implementing a methodology to build, prioritize and maintain a roadmap and assist you in developing an execution process that can be effectively measured for optimal outcomes. We’ll evaluate your team, help you build a team or provide additional training to your existing team.
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Develop and Maintain a Product Roadmap
Our team works with you to develop a prioritization framework and set goals that align with your business objectives. We will develop and implement an estimation process based on resource plans, release strategy and target launch dates. Most importantly, we will monitor progress and adapt the roadmap according to feedback or changes in business needs.
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Define and Validate New Product Concepts
Our team will help you generate and refine new product ideas. We’ll conduct in-depth research to identify market trends and analyze competition to validate. Finally, we will test and iterate on concepts through user feedback and focus groups.
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Manage the Product Life Cycle
We’ll help manage the product backlog from prioritization to delivery. We’ll define value driven use cases, develop a release strategy and always include key stakeholders in the decision making. We’ll establish a strong communication strategy to ensure the company is aligned around ‘what is coming’ and ‘when’.
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Develop and Test Pricing Strategies
We’ll analyze your competitors pricing strategy to help optimize your own. We will also help you identify your product’s unique value proposition to establish a pricing strategy that aligns with your company’s objectives.
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Develop and Execute Go-to-Market Strategies
We’ll help you plan and execute a memorable product or new capability launch that includes internal communication, training and documentation as well as customer and market messaging. We’ll work with Marketing to design and run effective social media campaigns that highlight the value of new features and capabilities.
Develop Scalable Product Processes and Measurement Tools
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How do you create the initial roadmap while ensuring you have a process in place to maintain and execute? We can make execution a ‘well oiled machine’!
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We’ll help you develop a set of metrics to measure the success of your product. These metrics will help to inform your product strategy and decision making.
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We start with establishing a baseline for each KPI and ensure a method of on-going measurement.
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We can help you monitor and report on KPIs regularly to identify areas where your product is performing well and areas where it needs improvement.
Develop and Maintain a Product Roadmap
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Our team works with you to develop a prioritization framework and set goals that meet your business objectives.
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We develop and implement an estimation process based on resource plans, release strategy and target launch dates.
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We monitor progress and adapt the roadmap according to feedback or changes in business objectives.
Define and Validate New Product Concepts
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Our team will help you generate and refine new product ideas.
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We conduct in-depth research to identify market trends and analyze competition to validate potential concepts.
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We will test and iterate on concepts through user feedback and focus groups.
Manage the Product Life Cycle
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We’ll help manage your product backlog from prioritization to delivery.
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We’ll plan out your product releases, ensuring they meet your objectives and milestones.
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We’ll assist with update and maintenance tasks throughout your product’s lifecycle.
Develop and Test Pricing Strategies
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We’ll analyze your competition’s strategy to help you optimize your own.
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We’ll analyze and select the best pricing strategy (i.e. value-based pricing, cost-plus pricing, etc.)
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We’ll provide tools and communication to ensure the company is aligned on the selected strategy and primed to implement. We’ll also put in place the optimal cadence and communication strategy to identify where improvement is needed. This can help you prioritize your product roadmap, allocate resources and make data-driven decisions.
Develop Go-to-Market Strategies
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We’ll help communicate the value of new features and capabilities in customer messaging (in-app and push).
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We’ll create messaging on product enhancement value to be utilized in social media, webinars or direct.
Case Studies
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A supply chain SaaS AI company had an offering providing optimization recommendations to it’s customers for replenishment, allocation and assortment decisions. Customers and prospects complained they had no visibility to these results prior to implementing and could not evaluate tradeoffs. After deep requirements gathering sessions with users, buyers and internal stakeholders, we developed a UI/UX to put the results at the users fingertips but more importantly, opened the ‘black box’ to enable savvy users a deep understanding of the recommendations and tradeoffs. This resulted in significant new ARR along with reduced churn.
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A Brand Strategy SaaS company had spent two years ‘attempting’ to develop product without ever releasing to customers. The company had zero visibility to when a release would happen, no strategy for how to effectively test and no go to market strategy. We performed a gap analysis to determine what capabilities were ‘remaining’, defined the MVP required by collaborating with stakeholders and developed a release plan based on realistic estimates using a new estimation modeling technique. Product was delivered within 3 months and new capabilities continued to be released monthly with a clear testing and communication strategy. Sales was on-boarded effectively leading to new ARR over the next 2 quarters of over $1 million following two quarters of zero new ARR.
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A SaaS AI company focused on pricing solutions had acquired several smaller software companies. Through meticulous planning, effective execution, and a customer-centric approach, we helped the company achieve seamless integration, expand its product offering and enhance its technological capabilities. The integration brought together the expertise and talent from the acquiring company and the acquisitions. The collaboration fueled accelerated innovation, enabling the company to develop and release new features and updates at a faster pace. The combined knowledge and resources resulted in a stronger research and development capability this customer to stay at the forefront of technological advancements in the industry.