Brand Analytics Platform Struggles with Release Strategy
This case study focuses on a Brand Strategy SaaS company that faced challenges in product development, including a lack of visibility on release timelines, testing strategies, and a go-to-market plan.
By conducting a gap analysis, defining an MVP, and implementing a new estimation modeling technique, the company successfully delivered the product in three months.
This led to continued monthly releases of new capabilities, improved testing and communication strategies, and a significant increase in new logo ARR, surpassing $1 million in the subsequent two quarters.
Problem Statement
A Brand Strategy SaaS company had spent two years attempting to develop product without ever releasing to customers. The company had zero visibility to when a release would happen, no strategy for how to effectively test and no go to market strategy.
Industry
Brand Management
B2B SaaS App
What We Did
Product Delivery Strategy
1 Dedicated Product Strategy Resource
High Fidelity Designs
1 Dedicated UI Resource
Interactive Prototyping
1 Part-time UI Designer with Motion Design skills
Strategy and Approach
We performed a gap analysis to determine what capabilities were ‘remaining’, defined the MVP required by collaborating with stakeholders and developed a release plan based on realistic estimates using a new estimation modeling technique.
Outcome
Product was delivered within 3 months and new capabilities continued to be released monthly with a clear testing and communication strategy.
Sales was on-boarded effectively leading to new ARR over the next 2 quarters of over $1 million following two quarters of zero new logo ARR.
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