Hi! We are AZRA

A Human-Centered Product Strategy Agency.

Let’s be about User Value.

At our agency, we are dedicated to creating user-centric product strategy and design that delivers tangible outcomes and value to our B2B and B2C clients.

We empower businesses by leveraging data-driven analytics, ensuring that every decision and iteration is driven by a deep understanding of user needs and aspirations. By focusing on outcomes, we enable our clients to achieve their strategic objectives and establish lasting connections with their target audience.

Meet the Team

Azaria Ascar

With 10+ years experience in User Interface, User Experience and Interaction Design, Azaria has developed insight into multiple sectors including B2B SaaS, Banking, Mortgage, Fintech, eCommerce and Online Gaming Industries. Having started out with UX Strategy, Research, and Design, she now oversees a team of Researchers, Analysts, Designers, and Engineers. Equally at ease partnering with larger Corporates, and small and medium sized Businesses.
Marsha Shapiro

Marsha Shapiro is a results-driven product management expert with 20+ years of experience in AI-powered SaaS solutions. With a strong background in design thinking, strategic planning, and go-to-market strategies, she has consistently driven significant revenue growth for her clients. Having worked with industry-leading companies like IBM, The Home Depot, and Nike along with several start-ups, Marsha brings extensive knowledge across multiple industries.
Guy Weller

Guy is an experienced Analytics Director with a strong background in web analytics, web development and data analysis. With a proven track record in optimizing technical infrastructure and delivering projects that meet stakeholders' needs and improve user experiences, his proficiency in Web development principles allows him to effectively collaborate with stakeholders and technical teams to ensure proper data collection.
Yegor Mytrofanov

Having successfully launched numerous ventures, including digital agencies, a video production studio, an international booking agency, as well as several online products, Yegor has extensive experience in all things digital and beyond. Over the last decade, he has worked with companies like Toyota, VW, Intel, Tencent and many other prominent brands. As a part of Azra, he is leveraging his experience and expertise for the success of other businesses.