https://azradesignstudio.com/website-redesign-1 daily 0.75 2023-04-12 https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998111472-EONKB6UKX3OILNH34KS3/WebsiteBefore.png Website Redesign https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998111486-DBO89YNSBVPYZGA7KJMO/wireframe+to+mock+up.png Website Redesign https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998111490-WFF5BXVSX102S7SFSLVP/websitefinal.png Website Redesign https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998111476-NBMJOGZY62BMXGKUCIOF/InformationArchitecture2.jpg Website Redesign https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998111481-OBFOT3KMATKK66DYOAEQ/UserJourneyOverveiew.png Website Redesign https://azradesignstudio.com/b2b-sass-app daily 0.75 2023-04-28 https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998115595-6H7UHZFPEGTUTEITK424/Personas.png B2B Sass App The development of user personas was fundamental to the project’s success. Before any changes could be made we needed to understand the user and their potential workflows within the application. This helped us to further define the needs, goals and pain points of our target audience. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998115610-J40H49XY6POC6G2P351F/wireframe-to-UI.png B2B Sass App https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998115606-KWH4P8E36L304NY9VF9V/IA---BA.png B2B Sass App The next step, IA, creates a birds eye view of all the content, categories and requirements for the site. Here the taxonomy was redefined to ensure usability when navigating the site. Pages that were no longer necessary were removed, and existing views were reconfigured for better usability. The IA is a living document that is updated regularly. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998115617-Y2MHA40PXN59QO38S3D7/BA-NextGen.png B2B Sass App https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998115591-2SD2X8OJ5451AUIPQMXC/BA-Legacy.png B2B Sass App The application before was a non-responsive iframe that lived within a third party data visualization application. The redesign included a migration to a custom app suite. We used product analytics to inform the views we wished to migrate to the next generation of the software. A full UX Audit and Competitor Analysis was completed prior to any design. https://azradesignstudio.com/website-redesign-2 daily 0.75 2023-04-08 https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119267-6YCHLYS974M15EHUVBCE/websitefinal.png Copy of Website Redesign https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119246-GS749X3RQYAYIFOX3EKV/InformationArchitecture.png Copy of Website Redesign The first step, IA, creates a birds eye view of all the content, categories and requirements for the site. Here I redefined the taxonomy to ensure usability when navigating the site. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119293-7M7968Z85JM2UT9L849X/UserJourneyOverveiew.png Copy of Website Redesign Rough wireframes for the outline of each page and the different user journeys that we will need to design. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119225-EK886Q79ULTP5951GBCW/wireframe+to+mock+up.png Copy of Website Redesign After creating mock ups for each page I handed these to a designer who implemented the design. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119203-RANK6KVA3N7P87AMVYH6/WebsiteBefore.png Copy of Website Redesign The website before. From a visual perspective I needed to rework the layout, design and content hierarchy. Technology-wise we needed to migrate the site to a new CMS while preserving authentication capabilities. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119341-T13XVRAOTBM5E1HNX23Q/WebsiteBefore.png Copy of Website Redesign Website Before: CMS, layout, design and content https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119326-NII1OEFZSMXR76X7XH8Q/InformationArchitecture.png Copy of Website Redesign Information Architecture and Texonomy https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119372-HO5RPLKGYOF1DJQT67WR/UserJourneyOverveiew.png Copy of Website Redesign https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119396-I90QEKVZE7RSDAD2SY9Y/wireframe+to+mock+up.png Copy of Website Redesign https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998119357-NDM28IT1PC9IN94VHHI4/websiteCopy.png Copy of Website Redesign https://azradesignstudio.com/about daily 0.75 2023-07-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615224412523-SZYXMKS44H8QE5OK3RZP/Rectangle+17.jpg Company https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615224521708-2NJ8JNMIYIPO2KCL1RU2/Rectangle+16.jpg Company https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1bba4ca9-8290-4c39-97f1-47614b671862/Marsha+head+shot+.jpeg Company https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/a4e2a490-b415-4011-b785-e95ef1d2e587/Azaria_A-Headshot.png Company https://azradesignstudio.com/take-action daily 0.75 2023-04-08 https://azradesignstudio.com/app-design-and-launch daily 0.75 2023-04-12 https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998129124-A3IP3S37ZAHCXJADZWDI/LoanMagicBefore.jpg App Design and Launch https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998129162-TL14PETZ4DRGVQ33EM7C/LoanMagic+main+screen.png App Design and Launch 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https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/be494e43-ba75-4c11-9ae1-90b760bad9b1/Creative+Excellence.png https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/ba1e541e-6058-4c11-b371-aec398397aa9/1.png https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/335cca34-0725-450d-b7f9-320d6520aaaa/6.png https://azradesignstudio.com/implementation daily 0.75 2023-05-15 https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998139350-DVK43LRUXSN2T5G270DE/WebsiteRedesign.png Implementation Website Redesign A full website redesign, migration and launch. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998139344-144PPI2P7ZS1KRLJNETV/LMTransparent.jpg Implementation Loan Tracking App A full app redesign and launch. https://azradesignstudio.com/contact-us daily 0.75 2023-07-07 https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/4879be62-1edc-4454-af60-80b0aa57a83d/location.png https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/a844cd43-b98c-4a66-9f4d-3d9805e0a14d/Letter.png https://azradesignstudio.com/web-analytics daily 0.75 2023-04-13 https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998132615-JPSXQI7NQWXIWCV6XNGB/Roadmap.png Web Analytics - Project Planning Defining clear objectives to help businesses execute a successful web analytics implementation solution. Our project planning process includes a detailed roadmap for setting up and configuring web analytics tools, tracking and monitoring key performance indicators (KPIs), and providing regular reporting and analysis. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1681359953201-UQ29M8PTS9FQX38VLQP7/unsplash-image-7aakZdIl4vg.jpg Web Analytics - Audit and Define KPIs Defining Key Performance Indicators is a critical process in web analytics services as it provides a clear roadmap for measuring website success and identifying areas for improvement. 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We also provide ongoing support and maintenance to ensure that the web analytics implementation is functioning properly and providing accurate data. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998139350-DVK43LRUXSN2T5G270DE/WebsiteRedesign.png Web Analytics Website Redesign A full website redesign, migration and launch. https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/1680998139344-144PPI2P7ZS1KRLJNETV/LMTransparent.jpg Web Analytics Loan Tracking App A full app redesign and launch. https://azradesignstudio.com/product-strategy-1 daily 0.75 2023-05-31 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d6069999-a012-4166-97ca-493710b6357b/Aro+Ha_0387.jpg https://images.squarespace-cdn.com/content/v1/6431feded723922fbc01c9fd/6c26deab-8dea-4ed6-a551-580b03e6ccef/brainstorming+image.png Product Strategy 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